Did you know that “International Samosa Day” falls on September 5? And that Samosa is not only a popular dish in India, but their popularity has spread to many regions of the world. There are many exciting new flavors and recipes that have been created, including many vegetarian and vegan versions that cater to those who want alternative or healthier options.
A samosa is a type of fried or baked cake that originated in Persia around the 10th century; the name comes from the Persian word “sanbosag” which literally means “triangular cake”. The original recipe included lamb and seeds in the filling, however, after this delicious snack was introduced to the Indian mainland, many new ingredients and spices were used. In recent times, many vegetarian and vegan varieties have been introduced. was invented, and it was later honored as the “King of Snacks in Delhi”. Today, samosas can be bought as a quick snack on the go or served as an appetizer at gatherings. exercises as well as high-end dinner parties. According to India’s largest delivery service Swiggy, samosas accounted for about 5 million orders in 2021, making it six times more popular than chicken wings.
Potato samosas are stuffed with a spiced potato filling, and this is one of the most popular flavors; However, in the Bengal region in India, locals often use broccoli as a typical filling. In other regions, people use paneer, an Indian cheese, in recipes, and there is also Keema Samosa for meat lovers. More modern and creative sweet samosas include jam, chocolate or dried fruit fillings. Surprisingly, noodles and noodles have also been introduced as flavorful fillings and recently, there has been an increased demand for vegetarian samosas, animal product-free samosas, grilled samosas and organic samosas served. Serving people who want to make healthier choices.
While samosas are considered a basic dish and national snack in India, they are still widely consumed in the Middle East where the dish originated. Furthermore, samosa has also become more popular in the UK, Australia, New Zealand, East Africa, North Africa and many other regions in Southeast Asia. Recently, samosa has also become more popular in the US and Canada; so much so that September 5 has been declared “International Samosa Day”. That’s when many innovative samosa festivals and culinary events related to samosa are organized to promote the history, cultural heritage and diverse recipes of this delicious dish.
Samosas used to be a popular street food, however, with the increasing need for food safety and health during the COVID-19 pandemic, many food companies have started producing samosas using Certified sanitary equipment and transparent food processing processes. For example, the Bangalore brand “Samosa Party” has moved from traditional eateries to Western fast food style restaurant chains. The company claims to produce delicious products using modern packaging, clear labeling, social media marketing and online delivery services. Samosa Party’s sales have increased from 1500 units per day in 2018 to over 10,000 units per day in 2021. They have received around 50,000 orders per month and around 80% of their sales come from returning customers.
According to a Forbesindia report, about 60 million samosas are sold daily and this market is estimated to reach a revenue of up to 750 million USD per year by 2025. In addition to this incredible growth, frozen samosa products are also priced They’re both affordable and shelf-stable in the freezer. They’re easy to prepare at home, which is why many Gen Zers and millennials living in urban areas have become loyal customers. .The frozen samosa market is estimated to generate around USD 3 billion with a compound growth rate of 18% by 2025. The key to delicious frozen samosa is in the recipe. The right recipe will ensure the samosa is crispy on the outside with a soft and delicious filling on the inside after reheating.
